Cite Article
Cite Article
MLA
George, Anoop, et al. "Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context." IJOM vol.12, no.1 2022: pp.1-14. http://doi.org/10.4018/IJOM.288425
APA
George, A., Joy, M. M., Muhammed Sajid., & Muhammed Nowfal S. (2022). Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context. International Journal of Online Marketing (IJOM), 12 (1), 1-14. http://doi.org/10.4018/IJOM.288425
Chicago
George, Anoop, et al. "Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context," International Journal of Online Marketing (IJOM) 12, no.1: 1-14. http://doi.org/10.4018/IJOM.288425
Export Reference
International Journal of Online Marketing (IJOM) The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.
View source title